Compare what each plan includes
Comparison of the Single Branch, Growth and Multi-Branch real estate SEO plans
| Included | Single Branch | Growth | Multi-Branch |
| Monthly price | £350 | £500 | £800 |
| Branches and Google Business Profiles | 1 | Up to 3 | Up to 6 |
| Content each month | Up to 2 area pages | Up to 4 pages | Up to 8 pieces |
| Review process and citation clean-up | Yes | Yes | Yes |
| Valuation and landlord page improvements | No | Yes | Yes |
| Local link outreach | No | Yes | Yes |
| Enquiry tracking in Google Analytics 4 | No | Yes | Yes |
| Technical SEO for CRM-fed websites | Key pages only | Key pages only | Full site |
| Digital PR campaign | No | No | Each quarter |
| Strategy call | No | Quarterly | Monthly |
| Report | Monthly | Monthly | Monthly |
What affects the cost of SEO for estate agents
Two agencies with the same number of branches can need very different amounts of work. These are the factors that decide which plan fits, and when we recommend a custom quote instead.
Number of branches
Each branch needs its own Google Business Profile, branch page and area content. That is why our plans are priced by branch count. Our local SEO for estate agents explains the work involved for each office.
How competitive your areas are
A branch competing street by street in London needs more content and more links than a branch in a market town with a few local rivals. The audit shows how strong your competitors are before you choose a plan.
The state of your website
Property websites fed by a CRM can carry thousands of listing, sold and search pages. If yours needs significant clean-up, the Multi-Branch plan or a one-off project covers the technical website SEO work.
How much content you need
Agencies with few area pages usually benefit from more content in the first months. Our content and area guide service sets out what a useful area page contains.
Sales, lettings or both
Letting agents need landlord service pages and compliance content on top of the sales work. Read how we approach SEO for letting agents if lettings is a large part of your income.
What is not included in the monthly plans
- New website builds and redesigns
- CRM or website migrations, which we quote as a one-off project
- Paid advertising budgets
- Portal subscriptions or listing fees
How to judge whether SEO is worth the cost
The simplest test is to compare the monthly fee with the fee your agency earns from one extra sales instruction or one new managed landlord. If search brings you even a small number of extra valuation requests that convert, the plan pays for itself. We track valuation requests, landlord enquiries and calls from search each month, so you can make that comparison with your own numbers rather than ours.